Galaxy campaign research.

Galaxy Campaign



Another attractive woman enjoys a galaxy.



Yet again, we can see another member of the chocolate industry targetting niche audiences achieving great results. Nowadays, Galaxy is the choice of woman throughout the U.K. But why? Well with the use of the same tactics adopted by crunchie. With the use of semiotics, galaxy infers that it is the best remedy for a hard days graft. We now see in almost every galaxy advert, a scene of an attractive woman enjoying a chunk of galaxy, relaxing in bed or on a comfortable sofa.

The abillity of galaxy to engage women is now the companies Unique Selling Point, as they can now rely on a consistancy of paying customers due to the efforts of enticing women to buy the product, just like the way Yorkie bar advertises, "Its not for girls."

Here are a few examples of galaxy adverts over the years, notice how the codes and ideology are very similar in each.